Cambiando el curso de la historia

La dirección de arte es estupenda, y la idea no es mala. ¿Cambiar este movil el curos de la historia? no creo, pero el spot entretiene. Lástima no haberlo encontrado con los subtítulos en español. Pero más o menos creo que cualquiera puede entenderlo sin entender los diálogos.

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Villa Eugénie - Runaway Runway Success

It´s a good post to start with coolhunting section. Villa Eugenie is an "events" company in the most impressive sense of
the word. These are not people who organize bridal showers and baby
parties for minor movie stars. For the Brussels-based team of Villa
Eugénie, lead by Etienne Russo, routine means orchestrating a major
runway event for a major fashion house. And stunning everyone.

It's fantastic, I want them to organized mi birthday party!!!

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Jugando a crear golosinavisual

estoy jugando a ponerle "cara" a golosinavisual... ire poniendo lo que salga

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Viral marleting

Viral marketing and viral advertising refer tomarketing techniques that use pre-existingsocial networksto produce increases inbrand awareness, through self-replicating viral processes, analogous to the spread of pharmatolicaland computer viruses. It can be word-of-mouthdelivered or enhanced by the network effects of the Internet.
Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even SMS text messages.
The term "viral marketing" is also sometimes used pejoratively, to refer to stealth marketing campaigns the use of varied kinds of astrourfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.

Cock Rock (also spelled COQ ROQ) is a viral marketing website set up by Burger King to promote their new Chiken Fries product. Similar marketing campaigns by Burger King include Subservient Chicken, Ugoff, and Sith Sense.

http://www.youtube.com/watch?v=qr0W105d5yw

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Gerrilla marketing

Guerrilla marketing, as described by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing). The ethics of guerrilla marketing have often been called into question due to an alleged deceptive, misleading, or subtle nature of the campaigns.^{[citation needed]}


Example of guerrilla marketing in São Paulo, Brazil promoting the Hopi Hari amusement park.

It is up to the guerrilla marketer to be creative and devise unconventional methods of promotion. The marketer must use all of his or her contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, others are free.
It is argued that when implementing guerrilla marketing tactics, small size is an advantage.^{[citation needed]} Small businesses, according to this argument, are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.
Yet ultimately, according to Levinson, the Guerrilla Marketer must "deliver the goods". In The Guerrilla Marketing Handbook, he states: "In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."
Levinson identifies the following principles as the foundation of guerrilla marketing:

• Guerrilla Marketing is specifically geared for the small business.
• It should be based on human psychology instead of experience, judgment, and guesswork.
• Instead of money, the primary investments of marketing should be time, energy, and imagination.
• The primary statistic to measure your business is the amount of profits, not sales.
• The marketer should also concentrate on how many new relationships are made each month.
• Create a standard of excellence with an acute focus instead of trying to diversify by offering allied products and services.
• Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
• Forget about the competition and concentrate more on cooperating with other businesses.
• Guerrilla Marketers should always use a combination of marketing methods for a campaign.
• Use current technology as a tool to empower your marketing.

While still used frequently by small businesses, Guerrilla Marketing has been used increasingly by fortune 500 companies, including General Electric, Yahoo!, Citigroup, Sony Ericsson and Nike.

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