Viral marleting
Viral marketing and viral advertising refer tomarketing techniques that use pre-existingsocial networksto produce increases inbrand awareness, through self-replicating viral processes, analogous to the spread of pharmatolicaland computer viruses. It can be word-of-mouthdelivered or enhanced by the network effects of the Internet.
Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even SMS text messages.
The term "viral marketing" is also sometimes used pejoratively, to refer to stealth marketing campaigns the use of varied kinds of astrourfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.
Cock Rock (also spelled COQ ROQ) is a viral marketing website set up by Burger King to promote their new Chiken Fries product. Similar marketing campaigns by Burger King include Subservient Chicken, Ugoff, and Sith Sense.
